White racism in a green jacket

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Condoleezza Rice has a book titled: “No Higher Honor: A Memoir of My Years in Washington.’’ The question is “how high an honor” does the former secretary of state consider her invitation for membership in the Augusta National Golf Club?

Racism has always been a major issue in the United States. Formal racial discrimination was largely banned in the mid-1960s and came to be perceived as socially unacceptable and/or morally repugnant as well. Historical racism continues in social circles, employment, housing, education, lending, and government.

The Augusta National Golf Club is a famous golf site in Georgia. For years, it has been known as the most racist and bigoted institution in American sports.  Hailed as a citadel of Southern privilege and exclusivity, the Augusta National Golf Club is a bastion of racism and sexism. America’s last plantation is an exclusive, genteel, well-controlled, orderly, polite, body where White millionaire members in green jackets are served by Black waiters, bartenders and caddies.

Blacks admitted in 1990
The club opened for play in January 1933 and has hosted the annual Masters Tournament since 1934. Augusta National Golf Club refused to admit Black members until 1990 and it has refused to allow women until recently adding female members: Rice, and South Carolina businesswoman, Darla Moore.

Rice is a six-figure a year academic and board director for hire.  Rice is the first African-American woman to serve as secretary of state and the first female national security adviser.

By invitation only
Augusta National is not for “the 99 percent.” No need to apply to Augusta National; you have to be asked to join. Augusta National has about 300 members at any given time. Membership cost between $10,000 and $30,000 and annual dues are estimated to be less than $10,000 per year.

Augusta National may be “out of the rough” by its admission of women members. But basically, the club isn’t exactly an engine of social change as illustrated by its dismal record toward Blacks.

The first Black player, Lee Elder, didn’t play in the Masters until 1975. The first Black member of Augusta National, television executive Ron Townsend, was admitted in 1990.  Never a millionaire, Townsend has been influential across America in a broadcast career that spanned nearly 40 years and included positions at CBS News and CBS-TV as well as with the Children’s Television Workshop.

There are currently an estimated half-dozen Black members at Augusta, including Kenneth Chenault, president and CEO of American Express; Lloyd Ward, chief executive of the U.S. Olympic Committee and Virgis W. Colbert, retired executive vice president, Miller Brewing Company.  A director of the Green Bay Packers, Inc., when he was extended an invitation to join Augusta National and was asked whether he agreed or disagreed with the club’s past policies, Colbert replied that he “was pleased and honored.”

William Reed is publisher of “Who’s Who in Black Corporate America” and is available for speaking/seminar projects via BaileyGroup.org.

3 Responses to White racism in a green jacket

  1. Pingback: White racism in a green jacket « Innerstanding Isness

  2. George

    I think they dont want any non-whites. I am pretty certain they will not admit any of the now numerous Asian billionaires either! As far as they are concerned, Asians should not be billionaires but should run only Asian restaurants and dry cleaning stores!

  3. Danny Croft

    I am so tired of the blacks claiming racism as if they are not racist themselves. I grew up in a poor neighborhood in Georgia which was mostly black. The blacks that were of darker skin were looked down upon by the light skinned blacks. I have on many occasions heard some of my friends say they like white people, but on the front porch it is “Cracker this and Cracker that.” Could this be a racist comment? Obviously the great divide is not so great anymore. We have elected a black president. If you want an education in the U.S. you can obtain one, so there is no longer any justification for the argument about schooling. My school was 82% black. I went to college as did many of my black friends.

    The worst part is that the blacks themselves perpetuate the racism by their actions. Burning down you own neighborhood is one example of stupidity. I did post a picture of a group of black men stealing Nike shoes during the rioting. Only a fraction of the people cared about the death of a kid, the rest were there for the loot they could get during the riots. One of the comments that was posted was “I see that they did not steal a single pair of work boots!” So sad that the blacks cry and complain about racism, but continue to complain about it just to advance their own agenda.
    Remember, it was your own people that sold you into slavery in the first place. Ha….you talk about slavery as if it was yesterday, but you never think that your wife’s family could have been one of the ones that sold your great…great grand pappy into slavery to start with.

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