Black radio used to be rock of our culture

“Historically, Black radio … fulfilled all functions Black people needed … but now it’s time to take a serious look and right the wrong of the mess we call Black radio today,” says Todd Steven Burroughs, a lecturer in the Communication Studies Department at Morgan State University.

Burroughs is demanding that the Federal Communications Commission investigate and intervene in the matter, saying “Black communities once again have been given symbolism instead of substance” and, that “back in the day, African-American DJs not only provided the community with the latest news and information, they played records of Black artists that served as the soundtracks of Black empowerment.”

Although constituting 13 percent of the U.S. population, African-Americans own just 2 percent of all commercial broadcast licenses in America.

But, Blacks need to coalesce around the idea that economic and political empowerment among us cannot be achieved without access and control over the mass media resources that impact us and the world.

Black radio has consistently been a reliable source of news, information and culture for local communities. North and South, Black radio was urbane, hip and the main source for all of Black culture.

Black radio provided a voice to millions with unrivaled flair and theater. Black DJ’s were an important part of the communities that stations were licensed to serve. Isn’t it time we reflected on that unique mixture of news and music that were an integral part of Black communities’ culture?

In Atlanta in the early 1960s, on Black-owned station, WERD, “Jockey Jack” Gibson slipped political messages on air between songs. Dr. Martin Luther King Jr., whose Southern Christian Leadership Conference (SCLC) had offices beneath WERD’s studios, would sometimes bang a broomstick on the ceiling to let Gibson know to lower a microphone out of the window so King could go on the air with a statement.

In the 1980s, “Information is Power” was Cathy Hughes’ mantra. Now that the Hughes family, is owner of the Radio One Inc. conglomerate and among the wealthiest African-Americans, her new theme may be: “Information is the Currency of Today’s World.”

Dumbing down Blacks
No longer a station owner that provided a sounding board for local issues and stage for local artists, today Hughes is at the helm of Black radio syndication programming that dumbs down African-American audiences, causing them to be 75 times more likely to hear syndicated programming than their White counterparts.

The media landscape has altered Black radio such that it no longer connects in the same intimate and powerful way it used to. Chains such as Radio One have gradually eliminated news from their mix and have left us with syndication.

Washington’s WOL-AM is an all-talk station and a flagship of the nation’s largest Black-owned broadcasting company, Radio One.

Black Radio’s First Family are successfully acquiring and turning around under-performing radio properties by targeting African-American and urban consumers.

Back in the day, Black radio was “the rock of the culture. Will it ever be again?

William Reed is head of the Business Exchange Network and available for speaking/seminar projects through the Bailey



Please enter your comment!
Please enter your name here