Have you noticed the television commercials that offer loans of various kinds or another enticements such as auto leases and insurance policies for the elderly? These commercials are laden with information that appears on the screen for a few seconds and is too small to read.
On the radio, these kinds of ads have a spokesperson who gives you the details of such offers so fast that you can’t understand a word he is saying. Like me, you have probably wondered why they bother giving the details at all. Of course, by law, they have to disclose this information but I guess no one said how long it should be, how large a font to use, or how slowly the spokesperson had to speak.
Devil in details
What does this all mean to us, the consumers? Most of us probably know someone who has fallen prey to these commercials and gone out and made purchases they ultimately regretted because of the high prices they ended up paying. As the saying goes, “The devil is in the details.” Indeed.
The genesis of this article is from the commercial that offers a loan of $10,000 with little or no red tape. It says the company is owned and operated by Native Americans, and it features a phenotypically looking Native American female as spokesperson who lauds the opportunity to get $10,000 to pay all your bills and the convenience of having just one fixed monthly payment. The problem is she doesn’t say what that monthly payment will be. Instead, it is flashed on the screen just before the commercial ends, embedded in a paragraph that is too long to read in the time allotted.
A $10,000 loan, without hassles, can go a long way to help someone who is in dire financial straits, so I would imagine some people would jump at the opportunity to take advantage of the offer. The problem is that it is taking advantage of the consumer. This is not like the $1,000 Montel is offering to put into your checking account “in 24 hours.” Sit down while I tell you what the fine print says on the $10,000 commercial.
Convenient monthly payment?
The convenient fixed monthly payments are $743.49. So far so good, right? Well, I had to watch the commercial several times before I could make out how many payments that would be.
After at least four viewings, because I did not believe what I thought I had seen the first, second, and third times, I confirmed the number of payments to be 84. “Okay,” I said; let’s see what the total amount of the loan would be. For 84 months, which is seven years, at $743.49 per month, the total amount to be repaid is a whopping $62,453!
Some may opt for a lower amount, say, $5,000. Well, for that amount you make 84 payments of $486.58, or a total of $40,872! Sound better?
This is not a self-righteous condemnation of folks who find themselves in untenable financial situations that call for drastic measures such as taking loans that come with usury interest rates as high as 340 percent. I am simply writing this to inform and warn folks to take time to read the fine print before signing up for desperation loans.
File for bankruptcy
Please look for alternative ways to raise money when you have problems – legal ways, of course. And, if the situation calls for it, there is always bankruptcy. I know that comes with a high cost as well, but a least you will not have the burden of trying to pay bills with borrowed money, that is, if you don’t go out after filing bankruptcy and run up debt again.
The bankruptcy laws were written to relieve you of that burden and have been used for years by millions of people. Unfortunately, many Black people view bankruptcy as a stigma; other folks view it as a strategy.
Read the fine print, folks. And then make good choices when it comes to borrowing money and buying cars.
Jim Clingman, founder of the Greater Cincinnati African American Chamber of Commerce, is the nation’s most prolific writer on economic empowerment for Black people. He is an adjunct professor at the University of Cincinnati and can be reached through his website, blackonomics.com.