Boyd leaves CVB to take job with Halifax Health

Filed under DAYTONA BEACH

BY JAMES HARPER
DAYTONA TIMES

Tangela Boyd resigned last week from the Daytona Beach Area Convention and Visitors Bureau (CVB) to take a job with Halifax Health, according to a spokesman from the CVB.

Tangela Boyd

Tangela Boyd

Boyd served as CVB’s in-market communication manager for 14 years, according to a memo sent out by Shawn Abbatessa, CVB’s market development director.

“I write to you with mixed emotions. Tangela has dedicated herself to our community, all of our industry partners and the DBACVB with professionalism and loyalty,” Abbatessa said.

Abbatessa said CVB is actively recruiting and advertising to fill Boyd’s position.

Boyd also served as interim director of communications for CVB.

Role at Halifax
Boyd’s new position with Halifax Hospital will be as a public relations specialist, said Halifax Health’s marketing manager Susan Germer.

“We want to be out in the community. We need people (like Boyd) to get the word out about the things that we offer,” Germer said. She added that Halifax Hospital is “much more than just emergency department services. We are a comprehensive medical center.’’

The Daytona Times was unsuccessful in reaching Boyd to get a comment by the Wednesday night deadline.

Germer told the Daytona Times that Boyd will be taking over the role that Byron Cogdell had occupied.

Marketing expertise
“She will work closely with Marketing Communications to implement programs around community awareness, manage communication between Halifax Health and the media and ensure that the public relations messages are coordinated with Marketing to reflect the image and brand of Halifax Health,” Germer continued.

Germer said while with the CVB, Boyd helped to develop and implement the annual strategic plan coordinated by the Communications Department for the CVB, created media releases and feature stories.

Boyd also planned media tours and media-related events, coordinated public relations efforts for the meetings and conventions department, and did all of the copywriting for trade and leisure marketing efforts along with social media marketing.

Active in community
Boyd has a master’s degree in marketing and a Bachelor of Science in public relations from the University of Florida.

The member of Alpha Kappa Alpha Sorority also is a past president of the Volusia/Flagler Chapter of the Florida Public Relations Association.

Boyd also has served on several other local boards and was the recipient of the Outstanding Community Service Award presented by Daytona Beach Dr. Martin Luther King Jr. Committee in 2002.

Guthrie also hired
Germer also confirmed that John Guthrie has been hired as Director of Corporate Communications for Halifax Health.

Guthrie will be responsible for managing all internal and external corporate messaging throughout the organization, including public relations, media relations and community relations.

Guthrie will report to the chief marketing officer and will work closely with the Marketing Department.

He will oversee all public relations programs directed to our various stakeholders. He will plan, develop and implement programs to promote community awareness, oversee communication between Halifax Health and the media, and ensure that the public relations messages are coordinated with marketing to reflect the image and brand of Halifax Health.

Boyd will work under Guthrie.

Formerly at Speedway
Guthrie comes from the Daytona International Speedway (DIS), where he had been the vice president for Business Development for the past eight years.

Prior to coming to Daytona Beach, Guthrie worked 11 years for a minor league baseball team in Grand Rapids, Mich. He graduated from Millikin University with a degree in music performance.

In addition to working at the Speedway, Guthrie serves on many boards including the Halifax Health Foundation Board, the Daytona Beach Regional Chamber of Commerce, and the United Way.

Guthrie and his wife, Jennifer, live in Port Orange and have three boys.

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