Daytona approves new policy on naming of property


Prompted by an application last December to rename the Derbyshire Athletic Fields after retired educator Harold Lucas, the Daytona Beach City Commission voted last week to establish new procedures and guidelines for naming and renaming city-owned land and facilities and provides a mechanism for commissioners to recommend names they believe should be considered.

Harold Lucas
Harold Lucas

The new policy also gives city commissioners sole discretion to not submit a name. There is no requirement to process a request received from a citizen.

According to the new policy, there will be means to recognize prominent persons who have made substantial financial or community service contributions to the city of Daytona Beach, the state of Florida or the United States.

How it will work
The process requires a person to submit a name to a member of the city commission who will give the information if they choose to the city manager who would schedule for city commission review.

The city commission will then determine if the request meets the approved guidelines and will rank selections if more than one name is submitted for consideration.

Names of deceased person are preferred over names of living persons. The city commission will review each request on a case by case basis. Any living person whose name is proposed must be willing to submit to a background check, including a criminal history and code violation check.

Associated fees
The use of a name is limited to a maximum of one city-owned land or facility.

The city commission may impose fees on recipients of this recognition to offset expenditures associated with the naming or renaming request. Associated fees include signs, plaques, advertising and other hard costs.

At a Dec. 5, 2012 city commission meeting, commissioners expressed concerns with the current policies and guidelines for city facility and park renaming while discussing whether or not to rename Derbyshire athletic fields after Lucas.

The city staff came up with the new policy based on data received from local governments and other sources.

Marketing partnership policy
Commissioners also will give precedence to the city’s marketing partnership policy when considering naming or renaming of city-owned land and facilities.

The marketing partnership policy allows the city to consider selling the naming of city facilities to garner additional revenue.

The previous naming/renaming policy required Planning Board input. The Planning Board would discuss the cost to the city.

The Planning Board reviewed and discussed application, then had to unanimously approve the naming and renaming.

The former policy required supporting documentation, a petition signed by 50 residents of the city and a statement of the reasons for the proposed name.



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