Longtime ‘Insurance Man’ and businessman Perman Shepard dies at 79


Longtime Daytona Beach resident and business owner Perman Shepard died Oct. 23 after a long illness.

Perman Shepard, right, is survived by his wife, Edna, whom he married in 1953.
Perman Shepard, right, is survived by his wife, Edna, whom he married in 1953.

Known as the “Insurance Man,’’ Shepard once was a top salesman for Atlanta Life Insurance Company and received numerous plaques, awards and trophies for his work.

Shepard and his wife, Edna, were owners of This Bud’s For You Floral Boutique from 1984 to 1996. He also had served as the president of the Florida State Black Florist Association and was a member of the National Florist Association.

Shepard was a member of the Second Avenue Merchants Association and was the organization’s vice president in 2005. He also was president of the Victoria Park Homeowners Association.

Went to Campbell, B-CC
He was born in Boston, Ga., on Dec. 2, 1933 to Elma and Eberneza Shepard.

Shepard received his high school diploma in 1952 from Campbell High School. He played football, his favorite sport, at Campbell High and then Bethune-Cookman College.

Classmate Arthur Harper remembers Shepard as a very popular football player at Campbell Senior High.

“He was easy to get along with – a very religious man and friendly to everyone he met,” said Harper, who also patronized the Shepards when they owned the florist shop.

Said Cynthia Slater, president of the local NAACP, “I was saddened when I learned of the passing of Perman Shepard.  Mr. Shepard has a long history of civic engagement in Daytona Beach.  His involvement in helping establish the Second Avenue Merchants Association does not go unnoticed as was his fight for fair and equal opportunities for African-Americans in this city.  He will truly be missed.

He was also known for chartering a bus to the Florida Classic in Orlando yearly and most of the B-CU away games.

Shepard was also a driver for Bethune-Cookman University, Gaines USA Charter Services, Travel Lynx, and Riviera Assisted Living.

His daughter Kimberly said he had already had a bus scheduled for this year’s classic.

Active in community, church
He was a volunteer for the Daytona Beach Citizens on Patrol and active in his community.

In addition, Shepard was a longtime member of Morning Star Missionary Baptist Church and held many leadership positions there.

He married Edna Walker on Sept. 9, 1953. Along with his wife, he is survived by four children: Lenita Shepard Shervington, Michael Shepard, Jeffery Shepard and Kimberly Shepard Williams; 10 grandchildren and 13 great-grandchildren.

Funeral services had not been finalized by the Daytona Times’ presstime on Wednesday. Herbert Thompson Funeral Home is in charge of arrangements.



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