BY ASHLEY THOMAS
Carole J. Munroe, director of public relations for Walt Disney World Resort, was the keynote speaker at the November meeting of the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) held at LPGA International in Daytona Beach.
Monroe shared key marketing and public relations strategies she has gained throughout her career.
“Go mobile, go social” was one of the many tips Munroe – who oversees a six-figure marketing budget – suggested to the group. But she stressed that deep pockets aren’t necessary for success, “You don’t have to have a Disney sized budget,” she said. “Have great ideas and execute them.”
Worked on ‘Oprah,’ ‘Ellen’
Munroe has played a key role in launching and marketing numerous Disney businesses and campaigns. Most recently, she and her team led the PR campaign for the grand opening of New Fantasyland, the largest expansion in the history of Magic Kingdom Park.
But Disney is not the only business Munroe has experience with. The University of Georgia graduate has supervised co-productions with “The Oprah Show,’’ “The Ellen DeGeneres Show,’’ Discovery Channel, Travel Channel, Food Network, HGTV, TV One, and BET among other networks and shows.
“Carole Munroe is an exceptional public relations professional,” said Stefany Strong, FPRA Volusia/Flagler Chapter president.
Make use of social media
The marketing pro suggested a multi-platform use of social media. “Use technology to your advantage,” she explained. “I may be in Orlando and you may be in Daytona Beach, but we can do business with someone from around the world.
“The world is so much smaller with computers and smartphones,” Munroe continued. “Think broadly, not just what is local. Not only do you have traditional businesses, there are online businesses and global businesses.
“Make it easier to do business with your company. Make the time to talk to your clients. Find out what they want and need and a lot of your marketing will be successful. Customers will reinvest in you.”
Details matter, diversity too
When the time is needed, Munroe has found herself working 18-hour days, building a network of individuals whom she says are just as dedicated as she is.
These are “some of the most dedicated people I’ve ever met. Diversity of thought is so important,” Munroe offered. “Be open to new ideas and you will find opportunities to help your business soar and grow.
“You can go to Magic Kingdom everyday and find something new everyday. The company puts so much into the details.”
Connect to emotional side
Monroe also offered a final tip: Make emotional connections with future and current clients or customers. “Find a story you can tell and you can own. That’s what people remember most.”
“What do you think about when you think of Disney Parks?” Monroe asked the group of 65 at the FPRA event.
“Where dreams come true,” she replied, to nods of agreement.