Makeover of Volusia Mall starts this month


13 of the 17 contractors for the project are supposed to be local firms


The owner and manager of Volusia Mall announced Wednesday that the shopping center is getting a multi-million-dollar facelift.

A rendering of the Volusia Mall in its final state shows new tile floors and enhanced lighting. (COURTESY PHOTO)
A rendering of the Volusia Mall in its final state shows new tile floors and enhanced lighting.

The mall opened in 1974 and October will mark its 40th-year anniversary. CBL & Associates Properties, Inc. acquired the property in 2004 and states that it is committed to reinvesting and enhancing its appeal to both retailers and shoppers.

The more than one million square feet of retail mall houses four department stores – Dillard’s, JCPenney, Macy’s and Sears as well as more than 120 specialty shops. The renovations are expected to be completed by November 2014. The last major renovation of the mall occurred in 1996.

“The renovation of Volusia Mall is designed to enhance the shopping experience for our customers,” said Wayne Bohl, the property’s general manager. “We are excited to demonstrate our ongoing commitment to the area by reinvesting in the property. With this renovation, Volusia Mall will remain a source of pride for the community and will continue to be the premier shopping destination in the area.”

Thriving area
The mall upgrades come at a time of economy activity along the immediate stretch of International Speedway Boulevard. Two new restaurants have opened over the past 12 months, including an IHOP and Bahama Breeze. A third restaurant, the Olive Garden, moved its business to the booming area as well. The billion-dollar Daytona One and Daytona Rising projects are both on schedule as well in the same area.

“With the major department stores and the 100-plus specialty stores, the Volusia Mall is unlike other malls which aren’t doing so well in other areas,” remarked Daytona Beach Commissioner Patrick Henry. “It’s not dying; it’s actually thriving. I think that with all the development in the surrounding area, it is a good thing for the community.”

13 local subcontractors
Henry further noted that 13 of the 17 subcontractors being used for the undertaking will be local subcontractors.

General contractor services for the Volusia Mall renovation will be provided by EMJ Construction of Chattanooga, Tenn. EMJ is a national construction firm with more than 500 million square feet of projects to its credit. A request for information from EMJ about subcontractors was not provided by the Daytona Times’ Wednesday night deadline.

CBL has tapped MSTSD, Inc., a commercial design firm, to provide design services for all of the essential elements for the mall’s renovation, including all building and site entrances, all public portions of the mall interior, and interior furniture, fixtures and equipment.

Upgrades, remodels and do-overs
Construction is scheduled to begin this month and will include a redesign of the mall entrances and exterior signage, new tile floors and carpet throughout the mall, a remodeled Food Court with new seating areas, a remodeled Center Court with enhanced lighting and trellises in the skylights, upgraded lighting elements throughout, new paint, new soft seating areas, upgraded restrooms with new amenities, a new Children’s Play Area, and updated outdoor landscaping.

All of the enhancements are expected to be finished in early November, with a “Grand Celebration” event being planned for shoppers at that time to mark the completion of the project.

“Our goal is to wrap up the project just in time for the holiday shopping season,” Bohl added. “Upon completion of the project, a celebration with special events will be held, which will include the opening of the new Children’s Play Area sponsored by the Jon Hall/Ritchey Automotive Group, prizes and fun activities.  It’s going to be an exciting time for Volusia Mall and all of our shoppers.”


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