More self-reliance needed in Africa

Raynard JacksonThe recent kidnapping of the Nigerian schoolgirls has been all over the news which is a good thing. We need to take the emotion out of this issue and have a heart-to-heart talk with the leadership of Africa.

I am very aware that Africa is not a country, but a continent made up of 54 countries.  I am a big booster of the potential of all things Africa, but have been, and still am, a big critic of Africa.

Everyone touts the potential of Africa as a continent, not just in terms of its vast natural resources (gold, diamonds, oil, gas, bauxite, etc.); but also in terms of its human resources. Well more than half of Africa’s population is under 18 years of age.  They have a “youth bulge” that can be a great asset or a great liability.

According to a report by the accounting firm of KPMG, Africa’s Gross Domestic Product (GDP) is expected to reach $2.6 trillion by the year 2020.  Africa also has the fastest-expanding labor force in the world; there are more than 500 million people of working age (15 to 64) in Africa, and that number is expected to pass 1.1 billion by 2040 and larger than China and India.

For the most part, my criticism of Africa has to do with its leaders and government bureaucrats, not the people.  Many of the leaders are corrupt and selfish, interested only in the enrichment of themselves, their families and their cronies.

On the other hand, the people of Africa only want three things:  education, healthcare, and a job.

This seems to be very reasonable and pretty much a universal desire; and one that should be easily achievable on the continent of Africa. But it’s not.

Constant U.S. involvement
Africa reminds me of the kid who always wants to be treated like a “big boy,” but then constantly cries for his big brother to rescue him when he gets in trouble. Generally speaking, Africa wants U.S. investments yet can’t provide security for their own people. And if they fail to provide security at that level, there is no reason to believe African countries can provide security for foreign investments.

What I find amazing about the abduction of the girls in Nigeria was the immediate cry from Africans for U.S. involvement in finding the girls.  Why was there no cry for the involvement of the African Union (AU)?

It’s almost as though whenever there is a crisis on the continent, Africans reflexively call on the U.S. or the United Nations (UN) for help, not the AU. The AU has been around for 12 years, so no more excuses about it being a young organization.  If African leaders want to be treated as an equal player on the world stage, then they must be willing to comport themselves in a manner consistent with that desire.

Africa continues to lack the understanding and sophistication for why they need to constantly engage with the American media. During the crisis of the kidnapped Nigerian girls, I have yet to see or hear of any engagement by the Nigerian Embassy or the AU with the American media.

But I put more blame on Africa for continuing to believe that any media outlet is going to do for them what they should be doing for themselves, i.e. telling their own story. If Africa continues to govern with a third world mentality in a 21st century world, they will continue to be ignored and marginalized.

Africa wants Americans to view their continent as a tourist destination and a developing haven for foreign direct investment, but yet they can’t or won’t protect young girls attending school.
Despite all this, I should be willing to take my family on a vacation to or invest my money on the continent?  Really?

Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a Washington, D.C.-based public relations/government affairs firm.



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