FROM WIRE REPORTS
Oprah Winfrey’s network has ordered more episodes of “Deion’s Family Playbook,” the cable channel has announced.
The reality show follows Deion Sanders and his girlfriend, Hollywood producer Tracey Edmonds, as they juggle being public figures with each having their own kids, their individual careers, and splitting time between Texas and California.
“Deion’s Family Playbook,” from Edmonds Entertainment, Prime Time Media Ventures and Rogue Atlas Productions, has averaged 716,000 total viewers, making it the highest-rated first season of a series among all reality shows in OWN history, the network stated.
Saturday night success
Sanders’ show and Kym Whitley’s v ‘Raisy Whitley’’ have helped propel OWN’s Saturday night average for women 25-54 up +75 percent in first quarter 2014 versus one year ago. In addition, OWN had three of the top five original cable series for African-American women 25-54 (“Raising Whitley,” “Deion’s Family Playbook” and “Welcome to Sweetie Pie’s,” which is currently airing in new episodes).
“Deion’s Family Playbook” follows the man they call Primetime, the only pro athlete to ever play in both a Super Bowl and a World Series. Sanders is a single father raising five kids of his own, while also helping to raise five other children who live with him, including the twins whom his mother cares for, his niece and nephew and a student in need whom he recently took into his home.
Additionally, Sanders is co-founder and football coach of Prime Prep Academy, a charter school that aims to make a lasting impact on the lives of children in underserved areas.