If the 90th Academy Awards are any indication, Hollywood appears determined to flip the proverbial script and rewrite longstanding cinematic wrongs. From historic firsts to concrete calls to action, the Oscars reflected how far the institution has come – and how much further it has to go.
The night was filled with a predictable mix of glitz, glamour and movie industry self-congratulation, but in the age of #OscarsSoWhite (a viral hashtag inspired by the 2016 Oscars shut out of people of color from all acting and directing categories) and #MeToo (a rallying cry that has become closely associated with the work of the Time’s Up movement), diamonds, gowns and tuxedos mingled carefully with the critical issues of diversity, inclusion and representation.
It took Best Actress winner Frances McDormand’s acceptance speech to bridge the gap between the storied institution and the intersectional, multicultural reality. “I have two words to leave you with tonight, ladies and gentlemen: inclusion rider.”
Coined in 2014 by Stacy Smith, director of USC Annenberg’s Media, Diversity & Social Change Initiative, an inclusion rider is a clause A-list actors can have added to their contracts that require producers to hire a diverse cast and crew in order to retain the actor.
The rider allows major players in Hollywood to do more than wish away the dearth of diversity or pay lip service to inclusive representation in the movie making industry. It is a concrete call to action with real world ramifications.
In a 2014 guest column for the Hollywood reporter, Ms. Smith noted that in 2013, if every A-list actor put equity in the contract, “the proportion of balanced films (about half-female) would have jumped from 16 percent to 41 percent.”
In the spotlight
These issues, and attempts to tackle them with contractual solutions, are not limited to Hollywood or the Oscars. From the NFL to the boardrooms of major tech companies, diversity and inclusion are in the spotlight.
The National Urban League has taken part in ensuring that communities of color are neither neglected, ignored nor poorly served in the aftermath of corporate acquisitions and mergers.
In 2016, we joined a host of civic and civil rights organizations that signed onto a memorandum of understanding (MOU) with Charter Communications before its acquisition of Time Warner. The MOU outlined concrete steps Charter would take to build on existing diversity efforts, including gender and racial diversification of its board of directors and taking steps to diversify its workforce.
In response to concerns our organization, among others, relayed to Comcast after it announced its intention to acquire a majority stake in NBC Universal, an MOU was reached that affirmed the combined company’s commitment to be an industry leader in diversity. Through the MOU, a $20 million investment fund was established for minority media and tech entrepreneurs, among other initiatives.
Since the well-earned outcry over the ‘whitewashing’ of the acting and directing categories in 2016, change, however glacial, has come. The Academy has expanded its voting pool to be more inclusive across race, gender and age.
This year, we watched as Jordan Peele, the director of “Get Out,” won for Best Original Screenplay – the first African-American to win this honor. Rachel Morrison, who worked on “Mudbound,” became the first woman nominated for Best Cinematography. Dee Rees, who directed “Mudbound,” became the first Black woman nominated for Best Original Screenplay.
When you recognize that this ceremony has been in existence for nine decades – and we are still touting firsts – you must then recognize that there is much work left to be done on set and behind the cameras.
Actors like Michael B. Jordan, are already pledging their support and future use of the inclusion rider. I urge all actors who have the power to use their platform for change to commit to equity initiatives like the rider. The red carpet has been rolled away and the tuxes have been tucked back into their closets, but the work remains.
Marc Morial is president and CEO of the National Urban League