WPUL-AM 1590 La Jefa (“The Boss”), Volusia County’s only Black-owned radio station, can now also be heard at 100.7 FM.
WPUL’s first day on local airwaves was Sept. 1, 1988. A group of investors, including Daytona Times founder Charles W. Cherry, Sr., put up the initial capital to purchase the station. All of the investors were Morehouse College graduates and Omega Psi Phi Fraternity members.
For almost 20 years, WPUL-AM covered Ormond Beach to New Smyrna broadcasting various formats, including rhythm and blues, gospel, and progressive talk, before experiencing signal problems. It returned full-time last year as a Latin hits station.
“We look forward to supporting another underserved community and sharing the rich music and culture of Latinos with people in Volusia County,” said Dr. Glenn W. Cherry, CEO of Redemption Strategies Broadcasting, the station’s owner.
“La Jefa’s ‘Spanglish’ mix of music and language reflects the demographics of Latinos in the area. Most speak both Spanish and English and enjoy a wide variety of music.”