Remembering ‘Creamy’ Hayes

Family, friends reflect on the life and legacy of former Daytona commissioner, educator and businessman.

In December 2018, Edward “Creamy’’ Hayes was crowned the king at the City of Daytona Beach’s senior prom.


Friends, family and former colleagues of Mr. Edward “Creamy’’ Hayes are remembering his life and legacy this week.

Mr. Hayes, a former Daytona Beach city commissioner, educator with Volusia County Schools and restaurateur, died on Feb. 21 at age 83. He served as a Zone 6 Daytona commissioner from 1992 to 1995.

A memorial service was scheduled for 6 p.m. Thursday, Feb. 28, at Bethune-Cookman University’s Heyn Memorial Chapel.

Funeral services will be held at 3 p.m. Friday, March 1 at the Basilica of St. Paul’s Catholic Church, 317 Mulally St., Daytona Beach.

As family man

His daughter, LaVeta Logan, reflected on her dad’s love of family.

“We will miss his humor and mostly his caring for family. He always wanted us to get together. He always had the family get together during Thanksgiving in Myrtle Beach, South Carolina. We will also miss his honesty,’’ she told the Daytona Times.

“He taught people so much. A lot of guys that I met told me that he helped them become the men they are today. He left a legacy of helping people, entertainment and humor,” she related.

Educator, businessman

Mr. Hayes was born on Aug. 18, 1935 in St. Petersburg. He graduated from Gibbs High in St. Petersburg in 1953, then went on to then Bethune-Cookman College where he earned his bachelor’s degree in music in 1957.

His storied career included a position as band director at Chisholm High in New Smyrna Beach from 1957 to 1969. In 1969, he transferred to New Smyrna Beach and taught driver’s education. In 1975, he went to Spruce Creek High and served as department chair for driver’s education. He retired from the school system in 1997.

Mr. Hayes also owned a successful business for 27 years, Creamy’s Bar-B-Que.

NAACP leader, Kappa

Mr. Hayes’ community work included decades of service to the NAACP.

He was a member of the Volusia County/Daytona Beach NAACP and served on its executive committee for more than 20 years.

“Mr. Hayes played an important role on many of the committees within the NAACP particularly the committee on civic engagement. Mr. Hayes was my role model and I always looked to him for advice. The NAACP and our community have lost a truly great warrior,’’ noted Cynthia Slater, president of the local NAACP.

Mr. Hayes also was a member of Kappa Alpha Psi Fraternity.

Major band supporter

This week, Bethune-Cookman also remembered Mr. Hayes’ impact on his alma mater.

According to the university, he was the recipient of the Presidential Outstanding Alumni Ambassador at B-CU’s 45th Annual National Alumni Convention. He was recognized for outstanding contributions and support of the B-CU Marching Wildcats band.

“The loss of Mr. Hayes is a giant loss personally. It’s a giant loss for B-CU. Mr. Hayes was a good friend and mentor. We first met when I was an intern at Spruce Creek High and he was still teaching,” Dr. Donovan Wells, B-CU’s band director recalled.

“We met again when I took over the band here. I know when he said the band sounded good that we were. He was an excellent musician as well. He was always willing to help and an avid supporter. Mr. Hayes started the Alumni Musicians Association. Anyone who knew him loved him.”

In a statement, B-CU Interim President Hubert Grimes, reflected, “B-CU has lost a great friend and a stalwart supporter.”

Jazz aficionado

As a professional musician, Mr. Hayes created bands and performed in local venues. The saxophonist led several bands from 1957 to 1991, which included the following – The Vanguards, The Soulful Masters and Kream.

Hiram Powell, B-CU’s dean of the School of Performing Arts & Communication, recalls that he met Mr. Hayes while a student and later performed with him professionally. He said Mr. Hayes taught him and other students about music.

“Mr. Hayes taught us jazz. I also played the saxophone, which is how we became close. We kind of had a father and son relationship for over 40 years. I played in jazz bands with him locally. We played in some close by towns and Jacksonville.”

Remembering father, son

Mr. Hayes also was the godfather of Daytona Times managing members Charles W. Cherry II (publisher), Dr. Glenn Cherry (CEO) and Cassandra Cherry Kittles (production and distribution).

“Our families have been linked for more than 60 years,” said Charles W. Cherry II. “His death leaves a major void in our community. It’s hard to believe both he and his son ‘Googie’ (Edward III) are now both gone. We like believing that father and son are now reunited.”

Mr. Hayes is survived by his wife, Joretha; daughter, LaVeta Logan (Carl); and two grandchildren, Edward Hayes IV and Lania Charity; daughter-in-law, Ramona Hayes and other relatives.

Herbert Thompson Funeral Home in Daytona Beach is in charge of arrangements.


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